Roland Bart
- French theorist who analysed denotations and connotations.
Denotations
- recognising the visual content of what is presented in the visual message.
- can be interpreted in a variety of ways depending on context and perhaps even control exerted by the producer.
Iconography (representational meaning)
- the way on which people take different meanings
e.g. the OK sign means different things in different countries.
Iconological Symbolism
- moving away from identity generally accepted conventions to an idea perhaps not considered by the creator.
Iconographical Symbolism
- this layer attaches meaning to image content e.g. the clothing a karate man wears will suggest something to you.
Denotations in my music magazine:
- the recognition that they are a band and that the lead singer is prominent by being at the front of the image on the cover.
Iconographical meaning in my music magazine:
- band showing they have power (arms crossed with a positive tall stance)
Iconological meaning in my music magazine:
- on my contents page it features studio and gig images, photos probably not known to be taken by the band often showing a more relaxed pose.
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