'How the media shows us things about society - but this is thought careful meditation, hence re-presentation.'
Sections of Representation:
Ideologies: an idea or a way of thinking. Levi Strauss 1958- the preferred syntagm (the preferred reader.)
Semiotics: how meaning is constructed through language and codes.
Theorist Stuart Hall
Representation and the media.
- Visual representation - a distortion of reality.
~ taking something that already exists and present it somewhere else.
~ representation is the way meaning is given to things that are presented.
~ if it is given meaning, then there is a change between the meaning and interpretation e.g. Michael Jackson true meaning (helping charities) media representation (in the papers, hanging baby over balcony)
Theorist Rolland Barthes
- Denotation: something in its simplest form.
-Connotation: something that symbolises something e.g. poppy = war.
Theorist Ferdinand Saussure
- Signifier: Meaning something the basically signifies something e.g. logo for a bank.
- Signified: Your own interpretation e.g. a bank could mean to you a hill or an actual bank where you get money from.
Mulvey and 'Gaze' Theory
- All began in 1975.
- Argues that female characters were represented as positive objects of female sexual desire.
- You watch films through the males eyes.
- 'Men look, women are looked at.'
- Her work has been criticised for only focusing on the male heterosexual spectre.
How representation relates to my video
Signifies
- Dribbling paint symbolises the end of the relationship, the big break up.
- Black and white clips represent the couples happy past.
- Emptiness of beach as Dom walks along, signifying the loneliness hes going through.
Social Group Representation - Stereotypical clothing for average school kids, loved up couple, middle class environment.
Objects/subjects of gaze
- Paint dribbles as they are one of the main parts of the video.
- Dom, as he is the lead boy who is having his heart broken.
- Laura, as she the lead girl who is the heart breaker.
- But my video does go against this theory as there aren't many 'male gaze' camera angles as the band featured in my video are all males.
Reality
- Typical love scene i.e. in the home on a date.
- Walks along the beach.
- Gazing out on to the sea (when Dom is alone)
- Real life situations: Young couple fall in love, move in together, break up, girl in this case upsets the boy.
Music Magazine- While on the topic of the male gaze my magazine features no female images in it so it contradicts the point of Masquerade.
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